Like everywhere else on the internet, LinkedIn is awash in AI-generated content. It’s a perfect fit. As first reported by Wired, a new study has found that more than half of the posts on LinkedIn were constructed using some form of generative AI. Anyone who has spent any amount of time on LinkedIn won’t be shocked.
Wired had exclusive access to a study performed by AI detection startup Originality AI. According to the publication, Originality scanned 8,795 public English LinkedIn posts that are more than 100 words long and published from January 2018 to October 2024. Of those, 54 percent were likely AI-generated. According to the study, there was a huge spike in 2023 when OpenAI released ChatGPT but it’s leveled off.
LinkedIn is a social media site aimed at helping people get a job and build a professional network. Interactions on the site have long felt like an unnecessary corporate meeting or sterile job interview. The site has been steeped in corporate culture and stilted corporate speech—that kind of dittoing aggressively bland talk that’s drained of all color and joy. It’s the kind of writing LLMs are perfect at replicating.
Top Tip: Do have a LinkedIn Profile so that employers can find you and verify that you are a person with experience and connections.
However, do not read LinkedIn. Do not post thoughts or engage with LinkedIn content. That is what desperate, soul-sucking, horrible people do.
If you own a company, its a good marketing place. But, yeah, best advice for any social media tied to your identity is to only use it for publishing professional content. Don’t use it to consume lol