• 🔍🦘🛎@lemmy.world
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    1 day ago

    I thought theaters were going bankrupt after offering those unlimited passes. They banked on people getting the pass and maybe using it once or twice.

    • FinishingDutch@lemmy.world
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      1 day ago

      Yeah, in the US they really scaled back those movie pass programs. I’m in the Netherlands though.

      I honestly don’t care how the economics of it work. But I’m using that pass to the fullest extent possible. I’ve seen a hundred and one movies this year so far, so about 110 or so total. That works out to two per week or 8 per month. So I’m getting my money’s worth for sure.

      I do buy the occasional popcorn or a drink, but certainly not every movie.

      I know in the US they figured that pass use would drop off after the initial period. Much like how gyms are packed in january, but by march those people have stopped coming. Of course, they apparently missed the fact that going to the movies is actually fun. Going to the gym isn’t (for most people).