I’ll preface this post by saying a part of me hates writing posts like this. We recently talked about a trademark lawsuit brought by KFC against Church’s Chicken centered on Church’s advertisements of a return to its “original recipe” for some of its chicken. Powering the suit was the trademark KFC has on the term “Original Recipe”. As I outlined in the original post, this trademark granted by the USPTO way back in the 1970s never should have been a thing. It’s generic, it’s descriptive, and it’s all the moreso both when you consider that it was granted for the restaurant market.