In the days leading up to the TikTok ban in the U.S. on Sunday, U.S. users flooded the Chinese app RedNote, which offered a similar experience to their favorite short-form video app. The app, which is listed in the U.S. App Store under its Chinese name Xiaohongshu, quickly became the No. 1 free app in the U.S. But after Trump paused the ban, use of RedNote in the U.S. rapidly declined. By Monday, RedNote had lost over half its daily active users in the U.S. after reaching a high of 32.5 million daily actives on the day of the ban.
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So 46% stayed after lifting the ban? Thats still a massive boost no?
For all the people claiming users jumped to RedNote to stick it to the US government, here is proof why that was never true.
Uh, what? People were obviously using RedNote as a protest against the TikTok ban. They got what they wanted, so they went back. That seems like they successfully stuck it to the US government to me.
I wish we lived in a world where banning a brainrot app wasn’t the thing that US citizens cared about enough to stand up to the government, but that’s not the world we live in.
People jumped on rednote because influencers early on latched on to it. The average tiktoker isn’t using these platforms to prove a point, if they were, they would be posting about why exactly they are using it. I never saw any traction on any post specifically saying they were on rednote because they wanted to support a non-US platform.
Uh, yeah, obviously. They chose RedNote because it was going to piss the people who banned TikTok off even more then TikTok did. There was never any other reason. I never saw anybody claim there was another reason. It was a giant middle finger to the people who took away their crappy app. They stuck it to the people who took away their favorite thing to do while taking 30 minutes in the bathroom, and then they went on with their lives when they got what they wanted. That is the thing that happened.
If, at the time of this measurement, there was still half the peak US traffic then that’s still 16m Americans slightly less naive. If that number continues to decline by ~half every week, we still have (imagining) two million Americans who are less likely to support a president who decides to add Cuba back to the list of State Sponsors of Terrorism.
This isn’t a windfall, but it is not insignificant.
I really hate being American.
How do the numbers now compare to before the ban?
IDK, there’s fewer Americans on rednote now, but it’s still sizable.
