Let’s say you’re making widgets, but your widgets aren’t selling very well. You look around and realize that your entire company is made up of Chinese women, from designers to marketers to manufacturers. All Chinese women.
You live in an area with a very diverse range of people, and your product is not intended only for Chinese women. You want to sell your widgets to as many people as possible. Unfortunately, no one on your team is able to effectively market them to other demographics, because they don’t know what those demographics want in a widget.
This is just a ridiculous example, but I think illustrates at least one way that diversity is useful to a business.
Let’s say you’re making widgets, but your widgets aren’t selling very well. You look around and realize that your entire company is made up of Chinese women, from designers to marketers to manufacturers. All Chinese women.
You live in an area with a very diverse range of people, and your product is not intended only for Chinese women. You want to sell your widgets to as many people as possible. Unfortunately, no one on your team is able to effectively market them to other demographics, because they don’t know what those demographics want in a widget.
This is just a ridiculous example, but I think illustrates at least one way that diversity is useful to a business.
Here’s more information and examples from Washington State University’s college of business.