Over 40% of Facebook Posts are Likely AI-Generated — Study – Originality.AI
originality.ai
Have you seen a Facebook post and wondered if it was AI-generated or human-written? In this study, we analyze the impact of ChatGPT and generative AI tools on Facebook posts. These are our findings.

Originality.AI looked at 8,885 long Facebook posts made over the past six years.

Key Findings

  • 41.18% of current Facebook long-form posts are Likely AI, as of November 2024.
  • Between 2023 and November 2024, the average percentage of monthly AI posts on Facebook was 24.05%.
  • This reflects a 4.3x increase in monthly AI Facebook content since the launch of ChatGPT. In comparison, the monthly average was 5.34% from 2018 to 2022.
  • Opinionhaver@feddit.ukEnglish
    5·
    5 hours ago

    Title says 40% of posts but the article says 40% of long-form posts yet doesn’t in any way specify what counts as a long-form post. My understanding is that the vast majority of Facebook posts are about the lenght of a tweet so I doubt that the title is even remotely accurate.

    • will_a113@lemmy.mlOPEnglish
      1·
      2 hours ago

      Yeah, the company that made the article is plugging their own AI-detection service, which I’m sure needs a couple of paragraphs to be at all accurate. For something in the range of just a sentence or two it’s usually not going to be possible to detect an LLM.