The interest rate isn’t at near-zero anymore so instead of growing with insane leverage, they’re trying to keep the juicy profit margins going by cutting while still raising prices as much as they can. Squeeze is a very apt term here because us peasants are getting squeezed every which way. When the fumes run out from the post-covid squeeze, the decline will accelerate. Government and corporate coffers are getting raided by the rich on the way out.