They have German and Finnish data centers, as well as American. Pricing is pretty competitive, and unlike anything super autoscalable in AWS, it’s predictable.
They offer an email service that comes with their basic webhosting service, which is a bundle that costs less for 100 inboxes than Google Suite or Proton for just one user, if all you need is email.
Honestly it was a coin flip at the time between Jellyfin and Emby.
I liked how I could change the media folder icons to my own custom ones and that was enough to experiment with Emby.
Did the usual spouse test, nobody really noticed a difference so stuck with it.