I’m assuming they’re thinking about this

A pseudonymous coder has created and released an open source “tar pit” to indefinitely trap AI training web crawlers in an infinitely, randomly-generating series of pages to waste their time and computing power. The program, called Nepenthes after the genus of carnivorous pitcher plants which trap and consume their prey, can be deployed by webpage owners to protect their own content from being scraped or can be deployed “offensively” as a honeypot trap to waste AI companies’ resources.

Which was posted here a while back

Maybe was thinking of https://arstechnica.com/tech-policy/2025/01/ai-haters-build-tarpits-to-trap-and-trick-ai-scrapers-that-ignore-robots-txt/ ?