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US ad revenue at Musk’s X declined each month since takeover -data::Monthly U.S. ad revenue at social media platform X has declined at least 55% year-over-year each month since billionaire Elon Musk bought the company formerly known as Twitter in October 2022, according to third-party data provided to Reuters.
Hasn’t ad revenue across the board been falling for years now? Musk didn’t help, but wouldn’t this trend exist no mater who was in charge?
Here’s twitters ad revenue by quarter from 2013 to 2022Q2
There’s a spike in 2021 and then things started to come back to earth, but its an overall upward trend throughout that time.