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Pressure grows on Apple to open up iMessage::Samsung has joined Google’s campaign to force Apple to make iMessage RCS-compatible—but European regulators are more likely to get that job done.
The fact that other people they know also use it.
The app itself is pretty much the same as any other modern messaging app, but network effects are everything when it comes to messaging services.
This is why you see entire countries where everyone has WhatsApp or Facebook Messenger or Telegram, depending on what other people in the country are using.