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Pressure grows on Apple to open up iMessage::Samsung has joined Google’s campaign to force Apple to make iMessage RCS-compatible—but European regulators are more likely to get that job done.
USB C was a hardware change. Economically it was not viable to run separate production lines of lightning/ USB-C phones.
RCS is a software issue. Supporting RCS in certain regions but not others (the US for example) is much simpler.