I posted this previously in [email protected], but that community never seemed to pick up any speed, so I hope more people can appreciate this historic tidbit.
This photo (not mine!) is from downtown Stockholm. It takes place in the late 1980’s.
To the right, outside of the field of the picture, is an iconic food hall for international cuisine as well as for Swedish fish and crustacean cuisine. To the right, visible in the picture, is “Sergelgången”, which is an iconic street in Stockholm between “Hötorget” and “Sergels torg”. Also to the left, outside the field of the picture, is the major concert hall (Konserthuset) with its iconic steps that have been graced by both celebrities and random rubes, for warming up in the sun on the otherwise chilly Stockholm streets.
The camera is focused on an iconic Hennes (“hers” in Swedish) store, that was mainly for ladies’ fashion. The company that owned Hennes decided to branch out and bought Mauritz, and they ran both ladies’ and gentlemen’s stores until they brought them together as “Hennes & Mauritz”. They were known for poorly made clothes that broke or got broken after a few uses and washes. Their zippers were nationally shamed as proper trash fashion as they broke after one use. Basically, in Sweden they were known for youth or “poor mans” clothes. Popular among students, but once their buyres could afford decent clothes, these went to a land fill (as even the second hand stores refused to stock this crap).
When they decided to go international, they rebranded as H&M, and later HM.
The papers (and magazines) mainly printed in B&W. This is, as far as I know, a professional shoot as it was done with a higher resolution than many pics from then.
The colour photos my family took from this time need to be severely colour adjusted to not look as depressing milque/grey/beige colours when we scan them.
I think you have to adjust your idea of what it was like. These are magazines from the 80s, some of the cheapest printing there is. https://www.mentalfloss.com/article/63141/11-delightfully-dated-80s-magazines B&W was for artsy pics or cheap books only. I have pics from the 80s that look like they were taken yesterday. I was very young, but color was the norm.
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I think it might be a Sweden vs US thing then. I’m telling you, I lived through it, lol. My dad was a pro photographer.
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He did weddings and stuff like that but we all had cameras, my friends too. I remember throw away cameras as a kid too. I think we just have had different country experiences. Polaroids weren’t the norm in the 80s. I think you’re possibly switching the 70s and 80s or it’s like I said before, Sweden vs. US.