Anheuser-Busch Inbev says that revenue growth in most of its global regions was offset by a drop in North American sales.

Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

  • SheeEttin@lemmy.worldEnglish
    1·
    1 year ago

    Del’s black cherry shandy. I bought them because I love the lemon, but they were out of lemon. The black cherry tastes like cough syrup.

    I still drank them, no point in wasting them. But I’m never buying them again.