X runs 'timeline takeover' ad promoting anti-trans film | TechCrunch
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Thursday on X (Twitter), all users saw the same pinned topic under the "What's happening?" sidebar. As part of a "timeline takeover" -- which gives

cross-posted from: https://lemmy.ml/post/7435108

Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers “priority access to logged-in users’ first impression of the day” — conservative media nonprofit PragerU is promoting the hashtag “#DETRANS” to advertise its new film about “the stories of detransitioners.”

  • Franzia@lemmy.blahaj.zone
    4·
    1 year ago

    So true. A lot of creators are actually very dependent on the accessibility of their content, but also the drama present on twitter. Mastodon takes patience not only from the creators but the users… What if they get bored before they see your content? Thats not good for business.