Countdown supermarkets are set to rebrand back to Woolworths in a move that the Australian supermarket giant says comes as part of a 'transformation programme'.
Most likely that is involved. But I’d guess there are some significant savings to be made if they can streamline their storebrand products to use the one brand, reuse the same ads in NZ & Oz, etc.
Most likely that is involved. But I’d guess there are some significant savings to be made if they can streamline their storebrand products to use the one brand, reuse the same ads in NZ & Oz, etc.