Affirmations are important because they are tools that can aid in reshaping our subconscious beliefs and attitudes. They serve as conscious, positive messages to our minds, helping to encourage self-belief, confidence, and resilience. By regularly repeating positive statements, we can foster a more optimistic mindset and even stimulate areas of the brain associated with positive action. This can lead to improved mental wellbeing, increased motivation, and a greater likelihood of achieving personal goals.