Inside the 'arms race' between YouTube and ad blockers
www.engadget.com
YouTube's dramatic content gatekeeping decisions of late have a long history behind them, and there's an equally long history of these defenses being bypassed.
  • noorbeastEnglish
    2·
    1 year ago

    I don’t disagree with your basic premise, but do want to point out big tech is using very detailed algorithmic profiles of users and even businesses to walk a fine line between exploitative profit and potential loss, now that we are in the enshittification phase: https://en.wiktionary.org/wiki/enshittification

    • Lvxferre@lemmy.mlEnglish
      1·
      1 year ago

      It is using advanced techniques for profiling, but profiling is pointless if people don’t see ads. And what’s I think that is happening - people are avoiding advertisement like a plague, more than they did before.

      now that we are in the enshittification phase

      Yup. More specifically, the first step behind enshittification:

      • 0 - the platform is good for the users
      • 1 - the platform is bad for the users, good for corporate customers
      • 2 - the platform is bad for corporate customers, as it claws back profit for itself
      • 3 - the platform dies