“Content creators” is in quotes because the person you’re responding to isn’t talking about everyone who posts content to Youtube, they’re referring to a specific culture derived from a subset of that group who will cravenly create any sort of material regardless of how much physical or societal harm can come from it. Examples: this plane-crashing psychopath, people creating “pranks” that hurt others or get kids to kill themselves, literally all and any alt-right media, etc.