40 years ago today Terry Fox, a 21 year old Canadian who lost a leg to cancer, began an east to west cross-Canada run to raise money and awareness for cancer research. He ran the equivalent of a full marathon every day and made it to 145 days and 5,373km before he was forced to stop and he lost his battle with cancer.
It was 40 years ago so it would have been newspapers, magazines, or the nightly news.