I’m sure lots of big companies do, but there are lots of big companies and they all have their own goals. The article goes into it a bit, but lots of companies aren’t exactly leaping to send off their most sensitive data into a third party cloud. They want AI to work with their data, but they want it locally and on-prem.

Plus you also got Intel, AMD, Nvidia, Qualcomm etc who want to sell as much as they can regardless of if it’s going to be a cloud customer or a customer looking to train AI locally.

Being good for the consumer is just a side effect of the blending of money, business paranoia, competition, sensitive data and rapid expansion of an industry