Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.
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Threatening to remove verified checkmarks is a risky move given how many ‘Twitter alternative’ services like Threads and Bluesky are cropping up and how willing consumers appear to be to jump ship, with Threads rocketing to 100 million registrations in just five days. That said, it’s not like other efforts to drum up some additional cash, like increasing API pricing, have gone down especially well, either. It’s a bold strategy, Cotton — let’s see if it pays off for him.
Twitter has a bad reputation from the “buzzworthy” people. It was nowhere near as bad as the terminally online would have you believe. I’d even say it was a GREAT site before 2016.
It’s a social media platform. You (used to) choose whose tweets you saw. As such, it was easy to curate your account to stick to one kind of content. I never saw politics or sports, I only followed funny people. And I had every major brand straight up blocked
The 140 character days were like text Vine where you made a joke through constraints and I loved it
Notably, Vine was created by Twitter.
And then Vine was axed by Twitter. (One of the dumbest mistakes Twitter ever made.)
So really, Vine was just video Twitter, instead of Twitter being text Vine.