Translation site here:
https://www.portland.gov/transportation/walking-biking-transit-safety/play-loteria-go
"Lotería is a traditional Mexican game, similar to bingo, but using images on a deck of cards instead of balls with numbers. Lotería Go is a super-sized version of this that gets you outside and walking to neighborhood parks.
Can you find the Lotería cards we’ve hidden in the streets?"
I find it interesting that they spent a bunch of money to send a flyer to every household in Portland when current estimates are only 9% of the population speaks Spanish and only 1/3rd of that is less than fluent in English.
At the top left it says jueva loteria go. Directly below that is the translation: play loteria go. You are not being excluded.
Never said I was excluded, I would like to know how much money they spent sending a Spanish language flyer to a city that is only 9% Spanish speaking.
But it’s in English. So they sent it to the English speaking majority.
Again, what’s the issue?
Not enough that it warrants attention. How much money do you think this campaign could cost? Also you don’t know if it’s targeted specifically to drive adoption from the Spanish speaking population. You’re all uptight for a nothingburger.
There’s a translation next to every single spanish but of text? It’s a bilingual flyer not really spanish?
“to Postal Customer” mailers can be sent to specific ZIP Codes so it may not have gone to, for example, 97239.