So they should, child labour laws should apply to these kids just as any other business. The money earned from these videos need to be paid to the child. Even if it’s in a trust fund where the kid can take it out when they’re old enough and can make better decisions. Like child tv stars they need to only have to work a set amount of hours, no longer.

When I say this I’m talking about toy channels, I’m not talking about the mumfluencer channels. This kind of constant forceful filming of their childrens every moment should be stopped, kids need to have privacy, it’s known to be detrimental to their mental health when they’re constantly documented, and they are also far more likely to get bullied because of it.

I can’t begin to imagine all my bad childhood memories being immortalised thanks to a pushy parent who saw me as a money machines more than a person.