I mean, yes and no. If your company is constantly fucking up and constantly having to fix things for customers yeah, but if you’re actually providing good service and products to begin with, customer service is more about retaining your existing customer set by keeping them so happy with how you’ve treated them that they wouldn’t consider an alternative. I know we’re well beyond the era in history where companies are worried about pesky things like “customer satisfaction” or “long-term profits” but it doesn’t mean that classic principles don’t apply: companies just stopped giving a shit about them.