Just think about it. Let’s assume that 1% of users will do the same and choose another device on their next purchase. That means that the profit loss Apple has to expect is less than the profit loss for losing their app store monopoly. For Apple this is a somewhat simple business calculation and it shows how much more profit they earn from app store purchases than from hardware sales.
Just think about it. Let’s assume that 1% of users will do the same and choose another device on their next purchase. That means that the profit loss Apple has to expect is less than the profit loss for losing their app store monopoly. For Apple this is a somewhat simple business calculation and it shows how much more profit they earn from app store purchases than from hardware sales.