As Amazon becomes the latest platform to push an ad-supported tier, TV writers greet this retro model with frustration and, in some cases, disdain: “I thought 'Nine Perfect Strangers' with commercials was horrible,” says David E. Kelley of his Hulu show with breaks.
I’m sure they do, but I issue is they already were / should have been making a profit on the existing, bottom tier ad free plan. Now it’s just price gouging by adding ads to existing tier instead of adding new cheaper tier with ads.