Doesn’t really surprise me. I just can’t see AlphaTauri as a clothing brand get any real value from F1. I think you probably need to be an already established brand with recognition before you can dive in as a title sponsor? Like really most people when they hear AlphaTauri they think…F1 team, not clothes brand. That really lowers its value/mileage as a sponsor I would imagine.
I guess RB didn’t want that advert spot for itself again though with return to Toro Rosso, so yeah sell to the highest bidder I suppose?
Doesn’t really surprise me. I just can’t see AlphaTauri as a clothing brand get any real value from F1. I think you probably need to be an already established brand with recognition before you can dive in as a title sponsor? Like really most people when they hear AlphaTauri they think…F1 team, not clothes brand. That really lowers its value/mileage as a sponsor I would imagine.
I guess RB didn’t want that advert spot for itself again though with return to Toro Rosso, so yeah sell to the highest bidder I suppose?