I lived close enough to my school that I was able to walk every day. Every morning I had to deal with self-centered parents dropping their crotchspawn off at school. I nearly got run over numerous times while crossing the street- a few of which got close enough that their front bumpers touched the backs of my legs as I walked. One parent cut in front of me instead of behind me, and I was able to punch the back of their car as they sped off.
Keep in mind I was a child when this was happening. These were parents that were very nearly running over a child willingly.
The price was definitely a primary factor, but it wasn’t the only one. The Vision Pro is a bulky thing with a dingleberry on a string and many reviewers noted the uncomfortable headband situation. It, like may headsets, is also a royal pain in the ass to deal with if you wear glasses and/or need really specialized lenses.
But a really big factor was that it’s an Apple product. Word travelled fast about how limited the software is and how you can’t really do much with it. Apple is going to have a hard time selling these things until they crawl out of their own ass and actually let people use their products how they wish to. One of the biggest appeals of AR computing is how it bridges together computing with your imagination, and that doesn’t really work when Apple says “no, you can’t do that because it doesn’t match our company vision”