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I don’t think roadies are the only cyclist in town, to most people cable is the bread and butter, so what enthusiasts think as a mainstream mean absolutely nothing to the broader picture. Most people use bike to get around or just enjoying the ride, and don’t really care about the latest tech.
But of course, if by “cyclist” you mean being a lycra wearing folks on a road bike concerning about weight and aero, then yeah i ain’t one.
Yeah, but will it become mainstream where commuter will concern whether they need brake by wire? I don’t think so though. It’s not in a way like when we go from rim brake to disc brake.