The new labels allow employees to change prices as often as every ten seconds.

“If it’s hot outside, we can raise the price of water and ice cream. If there’s something that’s close to the expiration date, we can lower the price — that’s the good news,” said Phil Lempert, a grocery industry analyst.

Apps like Uber already use surge pricing, in which higher demand leads to higher prices in real time. Companies across industries have caused controversy with talk of implementing surge pricing, with fast-food restaurant Wendy’s making headlines most recently. Electronic shelf labels allow the same strategy to be applied at grocery stores, but are not the only reason why retailers may make the switch.

  • JasonDJ
    6·
    6 months ago

    The fucked up thing is that it’ll have to get legislated. Like there will be a bill that says you can’t price gouge on water in a heat advisory.

    And the more fucked up thing is that it’ll be controversial.

    And then you realize that this is why we can’t have nice things. We can’t all just play nice together on our own, no, as much as we all claim to hate daddy government, we need him to come down and remind us that shit like this is anti-human and start defining rules that really should have just been common decency in the first place.

    Like how I feel when I tell my younger kid to stop throwing forks in the house. I shouldn’t have to tell you that. I told you yesterday, and the day before. And I told you three times today to stop throwing things. And then I get forked in the arse.