Mark Rober just set up one of the most interesting self-driving tests of 2025, and he did it by imitating Looney Tunes. The former NASA engineer and current YouTube mad scientist recreated the classic gag where Wile E. Coyote paints a tunnel onto a wall to fool the Road Runner.
Only this time, the test subject wasn’t a cartoon bird… it was a self-driving Tesla Model Y.
The result? A full-speed, 40 MPH impact straight into the wall. Watch the video and tell us what you think!
It’s very modern, cheesy & spoon-feedy. Lots of staging. Overly friendly. Like it is filmed with the approval and oversight of HR.
I know what you mean. He does some amazing things, but I tend to stick to the highlights rather than sit through whole videos. This one, the elephant toothpaste vid, and others like it can be watched as a 15 second clip if you just want to see the hook.
It clearly works for his target audience, so I can respect sticking to the formula.
Yeah, clearly someone is watching, you can’t deny he’s successful.