The next attention-grabbing post you see in your Reddit feed might just be a paid 'free-form ad'.

Calling them “free-form ads,” Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.

The ads, meant to mimic the site’s megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.

According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.

The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.

  • @rottingleafEnglish
    85•2 months ago

    Reddit’s new paid ads look exactly like user posts

    So what’s new?

    • @[email protected]English
      86•2 months ago

      I’ll tell you what’s new, pal. The McRib Megaburger, at McDonalds. It’s nutritious and delicious at just $7.99 or $9.99 with fries and a drink of your choice as long as you don’t want a milkshake or anything with actual sugar in it.

      • @[email protected]English
        62•2 months ago

        Wow. Everyone, ignore this guy, he’s also an ad.

        Instead, you should hop on over to your local Chevy Dealership and ask about test driving the all new 2025 Tahoe. Drive one home today for less than $2,000 down!

        • NutWrenchEnglish
          22•2 months ago

          Whenever I’m stressed out about too many ads, I take Fark-It-All. Ask your doctor if Fark-It-All is right for YOU.

          • GloomyEnglish
            14•2 months ago

            This.

            I tried Fark-It-All and it legit helped me reduce my stress level a lot. After Amazon drove up its Ads I felt I realy couldn’t take it any more. And since there is literally nothing you can do about ads, neither on reddit nor on Amazon, I looked for other options. And what can I say? Taking some Fark-It-All brings the fun back into funding, hypercapitalist corpations trough engaging with Ads. I highly recommend Fark-It-All, even if you just feel like you could potentialy be stressed out a bit by Ads. I’ve heard a lot of realy positive feedback on taking it preventative.

            No /s, it realy is the shit. Just try it out and see for yourself.

      • @rottingleafEnglish
        5•2 months ago

        It even happens in RL conversations, say, with people who bought stock of a big company subtly (or they think it looks so) recommending it.

      • @[email protected]English
        2•2 months ago

        Why has that sponge been shilled so heavily? I see it being marketed on TikTok of all places…

        • TheRealKuniEnglish
          1•2 months ago

          Because they have a creative marketing department who knows the cheapest ways to market things are to make it look like it isn’t marketing.

    • @[email protected]English
      10•2 months ago

      Right? Been that way for quite a while. One of the main reasons I refused to use the app.