As the TikTok ban threatens the social media ecosystem, agency execs debate investing in the fediverse.

The possibility of a TikTok ban is inching closer to becoming a reality at this point. On Tuesday, the Senate passed the bill that would bar the social media platform from operating in the U.S. unless ByteDance, its Chinese parent company, sells its stake.

. . .

It begs the question: In today’s social landscape, do brands ever own their audiences?

The answer is no, according to three agency executives who say it’s time to start exploring contingency plans that don’t hinge on any of the walled gardens of social media titans like Meta, X or TikTok. Looking for the next frontier, some are pointing toward the fediverse.

Archive

  • therealjcdentonEnglish
    102·
    8 months ago

    I despise tiktok but banning it entirely through law sets an extremely scary precedent. What happens when the big N tries to go after emulators this way, or if corpos go after third party apps under some guise of business stability or something, scary stuff