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  • Piecemakers@lemmy.world
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    1 year ago

    Fun fact: the vast majority of the millions of alcoholic products in the US are generated from the same few corps’ distillate. To put it simply: “distillate” (the intended end-result of distillation) is not a saleable “product” in the US without first being “proofed”, which in turn is little more than adding a certain volume of water to said distillate. The simple act of which satisfies the requirements for using the term “produced”, as the distillate is now a product that can be marketed and sold.

    In no uncertain terms, “produced and bottled in [place]” 99.99% of the time means “water added to, and bottles filled in [place]”, and the entire implication that it was crafted locally, let alone in the same time zone, is a complete and baldfaced lie.

    tl;dr: your favorite craft cocktails are actually Jim Beam, etc., and the only difference is what you tell yourself it is. 🤷🏼‍♂️