I took a multimedia class and learned that a NYT article called Snow Fall popularized using multimedia in the the long form Journalism genre.

I don’t know who popularized long form journalism itself, but I’ve had multiple instances where I tried to look up information about an ongoing mass shooting and the front page is just articles detailing some guy’s daily routine getting interrupted by a shooting. Like motherfucker. Can you not wait until it’s over to do this shit. Or at least Google not push this shit to the front instead of to the point information about a killer.

I understand why cooking recipes do this shit now. Sure, part of it is SEO, but the other has to be pretentiousness