Apple is at the first major cross-roads since the passing of its late co-founder Steve Jobs 12
years ago. It finds itself still largely dependent on the product lines and businesses that Jobs left behind. Its Vision Pro has received mixed reviews on launch, while it is also facing several other headwinds including a major lawsuit against what the DOJ claims are its anticompetitive practices.
Im not gonna sit here and shill for people like job and musk. But i have to say there is somethkng to be said about steering a ship in the right direction.
Jobs knew how to market the products, and steer the engineers in the right direction.
One thing he always said was that there only needed to be one iphone and one ipad. I recall that the with the ipad he said it was the perfect size and didn’t need alternatives or it would become less functional.
Then he died and the ipad mini was released, as well as the iphone 5c.
In 2012, the year following the iphone 5c and the year of the ipad mini apple lost its global market lead to android.
They diluted the product and confused the market of loyalists and general consumers by releasing multiple versions of their main product and if you ask me, thats when the cracks started to show.
Apple havent had a majority of the global market share for years now.
Jobs knew marketing, but that is about it.
It was Wozniak with the great ideas.
I think what Jobs really understood was that in a world of Ford, people crave a Ferrari.
Making the best be beautiful and accessible is hard, but you do it through focus and intentionality. Jobs, despite his many, many faults did that well.