Roku TVs could one day show ads as soon as you pause playing a game on a connected Xbox, or stop a stream on an Apple TV.

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

  • sugar_in_your_tea@sh.itjust.worksEnglish
    71·
    9 months ago

    To be fair, a lot of companies are doing the forced arbitration nonsense. I just bailed on Vultr (VPS host) for doing the TOS update nonsense (undismissable pop-up, must accept to access account), and I’ve been looking for an alternative and every one I’ve checked has that forced arbitration nonsense in their TOS. Some let you opt out, but you need to send a letter or email to do so.

    So instead of dealing with that, I’m actively looking for ways to avoid using any type of service with forced arbitration. I’m upgrading my NAS to support hosting my things, I’m trying to find VPNs that offer a fixed public address so I can expose services behind my NAT, etc. It’s incredibly frustrating because it’s literally everywhere now…