On September 21, 1970, the New York Times ran its first “op-ed” page. Short for “opposite the editorial,” this new feature provided space for writers with no relationship to the newspaper’s editorial board to express their views. Before long, other newspapers followed suit. More than fifty years later, in order to compete with electronic media news, traditional newspapers have come to utilize opinion pages as a means to attract and keep readers.
Newspaper editors understood the power of opinion pieces as early as 1921 when editor Herbert Bayard Swope of the Pulitzer Prize-winning New York World said: “Nothing is more interesting than opinion when opinion is interesting, so I devised a method of cleaning off the page opposite the editorial… and thereon I decided to print opinions, ignoring facts.”
The pioneering opinion pieces Swope published were written by newspaper staff; and, while he may have ignored some facts in the opinions he published, contemporary newspapers claim to aspire to journalistic integrity. In its op-ed guidelines, the Washington Post, for example, notes that all op-eds are fact-checked. Post guidelines explain that authors with “important titles,” like “senators, business leaders, heads of state,” are held “to a particularly high standard when considering whether to publish them in The Post.”
As competition for the public’s attention stiffens in a social media and online communications-saturated environment, it’s perhaps not surprising that conflicts of interest arise in the op-ed pages. In 2011, more than 50 journalists and academics urged greater transparency about conflicts of interest among New York Times op-ed page contributors. In an October 6, 2011, letter to Arthur Brisbane, the Times’s public editor, they criticized the practice of “special interests surreptitiously funding ‘experts’ to push industry talking points in the nation’s major media outlets,” absent reporting of those writers’ vested interests.
In their letter to the Times, the signatories called out the unreported bias of Manhattan Institute senior fellow Robert Bryce. The Institute received millions of dollars in funding from the fossil fuel industry. Bryce’s promotion of fossil fuels rather than renewable energy, they wrote, flew in the face of his “masquerading as an unbiased expert.”
Corporate media consolidation has strategically limited the diversity of perspectives and the quality of journalism and unduly influenced audience opinion. With a handful of large corporations controlling a majority of media outlets, content homogenization and profit prioritization often replace journalistic integrity. For instance, the acquisition of hundreds of weekly and daily newspapers by conglomerates like Gannett has led to a reduction in independent voices, an increase in editorial uniformity, biased editorials and op-eds, and news deserts.
read more: https://www.projectcensored.org/op-ed-abuse/