Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.
Roberts, 38, now only gets fast food “as a rare treat,” he told CBS MoneyWatch. “Nothing has made me cook at home more than fast-food prices.”
Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.
A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.
You’re not wrong, but I’m still betting that stuff you buy from the supermarket and cook at home will be healthier than what’s cooked at a fast food joint.
Anti Commercial-AI license (CC BY-NC-SA 4.0)
if by “stuff” you mean actual fresh produce, fruit, and even meat, then yes you’re right-- i’m talking about the prepackaged shit in a flashy red/yellow themed bag/box, which is as close to fast food as you can get without being fast food. that’s what people are switching to if/when they ditch the drive thru
The biggest issue is breaking the habit - when people are building new habits, some portion are going to make healthier decisions (Though you’re right, some will continue doing the next lowest effort option)