A tiny, low-priced electric car called the Seagull has American automakers and politicians trembling.
The car, launched last year by Chinese automaker BYD, sells for around $12,000 in China, but drives well and is put together with craftsmanship that rivals U.S.-made electric vehicles that cost three times as much. A shorter-range version costs under $10,000.
Tariffs on imported Chinese vehicles probably will keep the Seagull away from America’s shores for now, and it likely would sell for more than 12 grand if imported.
But the rapid emergence of low-priced EVs from China could shake up the global auto industry in ways not seen since Japanese makers exploded on the scene during the oil crises of the 1970s. BYD, which stands for “Build Your Dreams,” could be a nightmare for the U.S. auto industry.
“Any car company that’s not paying attention to them as a competitor is going to be lost when they hit their market,” said Sam Fiorani, a vice president at AutoForecast Solutions near Philadelphia. “BYD’s entry into the U.S. market isn’t an if. It’s a when.”
I agree with many of these points, but have two thoughts here. First, the same was true of many items being produced in China in the past, but quality control got better and honestly most of the products you can buy for a reasonable price are partly or wholly made in China. Second, Tesla is a good example of a US based company with many of the same issues. Loose panels, door handles that fall off, accelerators that get stuck, and so on. Bad engineering is not only available in Mandarin.
I hope they can produce a good quality electric car and help accelerate the transition.