Under the envisioned framework, both candidate and issue ads would be required to include an on-air and filed disclosure that AI-generated content was used.

    • rufus@discuss.tchncs.de
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      7 months ago

      Agree. Came here to say the same. And it’s not even far from what we’ve been doing in the past. When taking text or pictures from other people, we were/are also forced to mention that because of copyright. We could just do the same for AI generated content.

    • Pronell@lemmy.world
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      7 months ago

      Or prohibited. Why would this ever be considered in political ads, seriously?

      • Possibly linux
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        7 months ago

        Why wouldn’t it? I some politician or producer wants to use AI let them. They just should disclose it.

      • Adalast@lemmy.world
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        7 months ago

        Because deep fakes aren’t the only thing you can do with AI. There are lots of non-manipulative use cases for AI generation and those should now be excluded. I do believe any AI generation that includes images of people should be excluded.

    • Possibly linux
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      7 months ago

      That might be over the top. I think just making them state it would be good enough

      • eatthecake@lemmy.world
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        7 months ago

        So they can make an ad showing their opponent do whatever fucked up thing they like with a fine print disclosure at the end, probably saying ‘ai generated prediction of the future if you vote for this guy’. The thing about ads is that they work. Truth in advertising is essential. The post truth society is really worrying me.