Why publishers are preparing to federate their sites
digiday.com
The Verge and 404 Media are exploring the fediverse as a way to take more control over their referral traffic and onsite audience engagement.

The Verge and 404 Media are building out new functions that would allow them to distribute posts on their sites and on federated platforms – like Threads, Mastodon and Bluesky – at the same time. Replies to those posts on those platforms become comments on their sites.

  • Quokka@quokk.auEnglish
    2412·
    5 months ago

    How about corporations fuck off? Let us have our own small slice of people own and ran Internet back again.

    • YourAvgMortal@lemmy.worldEnglish
      511·
      5 months ago

      The nice thing about the fediverse is that you could start your own instance and not federate with them

    • Pennomi@lemmy.worldEnglish
      401·
      5 months ago

      Yeah but now they have to play by our rules or get defederated. We are no longer at the mercy of profit motives.

    • Excrubulent@slrpnk.netEnglish
      212·
      5 months ago

      Unfortunately in our capitalist hellscape, having corporations come in and try to profit off of your space is the price of success.

      This is a sign that capitalists can’t actually fight the fediverse anymore, they can’t ignore it, they can only embrace it. I think that means that it’s on its way to being a successful protocol rather than a niche experiment.

      The only question left there is whether the fediverse will make a significant change to how the internet operates and prevent monopolies from capturing the vast majority of social media like they have for the last decade or so. I think it’s got a decent chance of that.