You enter a bright new digital world, exited to explore and hyped just to enjoy the vibe. Ten months later you're yelling at someone for standing in fire. Wh...

I’m honestly not sure how to summarize this video. It’s a very interesting look at the way that the impulse to “optimize” gameplay affects the culture surrounding games, especially MMOs and other multiplayer games. It particularly looks at World of Warcraft and the social norms that have developed around and within the game. It’s a long watch but I found it really interesting, and I have zero connection to WoW and have never played it.