The average person doesn’t even know that new hardware is coming because the only thing MS is advertising is “AI AI AI AI AI AI AI”. Is that seriously more appealing than saying “hey our new laptops have better performance and 2x more battery life than older laptops”? Because I’m feeling the latter is what they should’ve leaned on.
I’m torn about the marketing, because a) MS clearly wants to own “AI”, and they do have the cheapest, best version of multimodal chat at the moment, and b) I do think to normies it’s more marketable than “we did the MacBook Air, finally”.
On the other hand, I 100% agree with you that I give zero craps about their stupid certification for 40 TOPS on laptops. I already own things with GPUs in them and I use very little in the way of LLMs or image generators, and certainly not offline, so the battery life and the matching improvements in weight are THE feature for me.
I mean, it doesn’t really matter either way, the market is what it is, and I get to use the devices the same way regardless of how they’re marketed, so sell whatever you have to sell. It’s still fascinating and kinda sad to witness the self-sabotage, though.
The average person doesn’t even know that new hardware is coming because the only thing MS is advertising is “AI AI AI AI AI AI AI”. Is that seriously more appealing than saying “hey our new laptops have better performance and 2x more battery life than older laptops”? Because I’m feeling the latter is what they should’ve leaned on.
I’m torn about the marketing, because a) MS clearly wants to own “AI”, and they do have the cheapest, best version of multimodal chat at the moment, and b) I do think to normies it’s more marketable than “we did the MacBook Air, finally”.
On the other hand, I 100% agree with you that I give zero craps about their stupid certification for 40 TOPS on laptops. I already own things with GPUs in them and I use very little in the way of LLMs or image generators, and certainly not offline, so the battery life and the matching improvements in weight are THE feature for me.
I mean, it doesn’t really matter either way, the market is what it is, and I get to use the devices the same way regardless of how they’re marketed, so sell whatever you have to sell. It’s still fascinating and kinda sad to witness the self-sabotage, though.