How would a company decide that something should be “legitimate interest” vs “consent”?

EDIT: Definition of “Legitimate Interest”, when hovering over the question mark.

How does legitimate interest work?

Some vendors are not asking for your consent, but are using your personal data on the basis of their legitimate interest.

  • governorkeagan@lemdro.idOPEnglish
    28·
    4 months ago

    Thanks for the explanation!

    Legitimate interest makes complete sense with something like an online shop, but trying to read a news article/blog post, do I really need to have 100s of vendors claiming “legitimate interest”?

    • Breve@pawb.social
      5·
      4 months ago

      Advertisers believe they are doing you a favour by using personal information to serve “better” ads that would be more “interesting” to you.