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Do you really think “cult” is a useful category/descriptor here?
My view: things identified as “cults” have a bunch of good traits. EA should, where possible, adopt the good traits and reject the bad ones, and ignore whether they’re associated with the label “cult” or not.
Nobody:
EA: Scientology has some good traits, we should copy them.
“Look, all I’m saying is that Scientology managed to scale massively, both in members and funding! There’s obviously something there that we can learn from!”
It took me a few comments to realize that we were taking about Effective Altruists and not Electronic Arts. I read EA was becoming a cult and yelling at wokeism for all its troubles, ya, that sounds about right.