“propaganda” is a loanword for publicity imported from Italian so it could be loaded with a shitton of red scare baggage. no media is objective, and all bourgeois media pushes its class interest but does so with the benefit of capital.

using “propaganda” as a pejorative is just clinging to the liberal idea that bourgeois journalism is “objective” despite obviously being subservient to and a promoter of capital. comfortable liberals use “propaganda” to mean something is false, essentially abandoning the whole idea of critical thinking— considering the source when evaluating the information becomes “ignore the information because the author has an agenda”. again, infantile fantasy that pretends there is any author who is “objective”, who doesn’t have to eat food or have material relations within society.