The host company of the 68th annual Miss Korea competition issued an official apology Thursday, concerning a question for the finalists about videos using deepfake technology.

During this year’s event in Seoul on Tuesday, 15 finalists had to answer various pre-prepared questions. One of the questions was, “If the image of myself in a deepfake video looks more attractive (than myself), how could I reduce the gap (between the image) and my actual self?”

“It was wrong for us as the host to use the word deepfake, when the illegal videos using deepfake technology are inflicting severe damage (in the society) … We should have taken more care with the questions, considering that deepfake is currently being misused to create illegal sexual videos,” said the Global E&B, subsidiary of the Hankook Ilbo daily, offering an apology for all candidates of the event and anyone who felt discomfort from the question.