QR codes are not meant for humans to read, they are meant for machines to read. Why do they want to make QR codes round or make them heart-shaped when they could just embrace the brutalist geometric QR code?
I mean why make art when people could just embrace the brutalist simplicity of a brick wall?
Because if it exists it’s a possible vector for human expression
Also you have to convince the human to scan it
Get these fancy bricks out of here, this building will be made only with concrete and the crushed dreams of Soviet workers.
What I enjoy thinking about is the futility of a QR code on an Interstate billboard or in the last 5 seconds of a TV spot.
I get that adding a QR code adds a tracking/metrics component to an organizations resources but as a user it pisses me off. Just put a human-readable URL there so I know what to do. I can remember www.poblanopete.com easier than I scan and load a page on my phone.
My town has a poster downtown that says “Scan here to see a map of this downtown area”. WTF? Why not just put a fucking map there with an arrow that says “You are here?”. It at least makes me laugh every time I see it.
Hell yeah! Or how about menus that have to be scanned to be readable?
Honestly they can look quite amazing with the help of AI.
Marketing is all about trying to stand out. Lots of companies just slap a default QR on their product and call it a day. Other companies invest a little bit more time and effort to make their products slightly prettier than the competition. Maybe that will increase sales by 0.1%. At least they hope so.
You want consumer engagement. Tip the scales in your favor as much as possible
